Social media, especially Instagram, has become a major source of wedding inspiration and trends. Stunning photos of real weddings, dreamy styled shoots, and vendor highlights fill feeds and provide endless inspiration for engaged couples planning their big day. In 2023, we expect to see brides and grooms embracing trends and details inspired by Instagram’s most popular wedding content.
From glamorous wedding dresses to unique floral arrangements, engaged couples are finding inspiration everywhere on Instagram. And it’s not just the pretty pictures – it’s also the wedding day experiences and moments that couples are recreating based on social media inspiration.
As they plan their weddings, brides and grooms are pinning and bookmarking their favorite ideas from Instagram. Whether it’s a fun accessories for the wedding party, bold invitation suites, or interactive food stations, couples want to incorporate what they love on Instagram into their own weddings. The aesthetics and details that attract thousands of likes and comments are what newly engaged couples want to emulate.
Instagram has essentially become a visual brainstorming platform for wedding planning. Couples get ideas for everything from colors to catering to photo backdrops from the gorgeous and creative content being shared. In 2023, we can expect engaged couples to bring these Instagram-popular aesthetics and experiences to life for their own weddings.
From tablescapes with vibrant florals to non-traditional wedding dresses to unique venues that serve as fabulous photo backdrops, brides and grooms are finding inspiration everywhere on social media. By replicating the moments, details, and trends they love on Instagram, couples can craft weddings that are meaningful, memorable, and made for photo sharing. Instagram is shaping weddings in 2023.
Decor Trends
When it comes to wedding decor in 2023, expect bold, vibrant details and natural elements inspired by Instagram. Eye-catching neon signs, colorful patterns, and fun details like checkered tablecloths will be popular for the way they pop in photos and videos.
Couples today want their weddings to look as photogenic as the gorgeous events they see on social media. That means embracing bold accent colors that make decor shine on camera. Vibrant floral arrangements in unexpected colors will also be trending, as couples move beyond traditional wedding palettes and go for modern, graphic floral designs.
In addition to bold and colorful details, natural and organic decor has become hugely popular thanks to Instagram. Wood accents, abundant greenery garlands, and organic tablescapes boomed on social media over the past few years. In 2023, we’ll see couples continue to incorporate these earthy elements for texture and an editorial aesthetic.
Finally, Instagram has inspired couples to think outside the box for wedding venues. Instead of traditional banquet halls, newly engaged couples are booking warehouses, barns, vineyards, and other unique spaces that serve as fabulous photo backdrops.
Having a distinctive venue that photographs well and feels special is a priority for modern couples planning their weddings on Instagram and Pinterest. Historic buildings, exposed brick walls, and other architectural details make amazing backdrops and cater perfectly to the desire for Insta-worthy weddings in 2023.
Bridal Fashion Trends
Instagram has inspired brides to think outside the box and embrace non-traditional dresses and styles. In 2023, we’ll see:
- Pantsuits, short dresses, jumpsuits, and two-piece bridal sets. These modern looks photograph beautifully on social media and allow brides to show off their personal style.
- Midriff-baring dresses and crop top wedding looks. Couples love the romantic but edgy vibe of these Instagram-popular styles.
- Bold cut-outs, low backs, strapless and halter necklines. Details like these look stunning and alluring on camera.
- Statement sleeves ranging from off-the-shoulder to dramatic volume sleeves. This adds drama for the camera compared to classic long sleeves.
- Unique fabrics like sequins, 3D floral appliques, feathers and tulle for dimension. The textures show up vividly in Instagram images.
Groom Fashion
Grooms are also expressing personal style with Insta-worthy suit trends like:
- Colors beyond basic black – grey, blue, green, blush suits are on the rise. Vibrant color is eye-catching in photos.
- Unique patterns and textures like houndstooth, tweed, velvet, corduroy. This adds depth and personality in Instagram photos.
- Daring details like embroidered or floral lapels, colorful accents, and unique cuff links.
- Mixing and matching pieces – colored jacket with black pants or patterned vest with neutral suit. Keeps the look cohesive but bold.
Fun Footwear
Statement shoes are trending for both brides and grooms:
- Sparkly heels, wedge sneakers, or boots for brides
- Metallic oxfords, loafers, or Chelsea boots for grooms
The focus is on footwear that shows off the couple’s style in a fun way for Instagram.
Capturing Content
Couples want their guests to embrace their weddings’ Instagrammable aesthetics. Activity trends include:
- Photo guest books and displays for guests to upload pics to social media. This allows couples to curate and share guest content.
- Unique hashtags, geo-filters, and Instagram prompts so guest photos are on-brand. Makes it easy for guests to tag and share.
- Videographers to capture Instagram Reels and TikTok-style videos. This content engages followers more than static images.
Food & Drink Stations
Interactive food and drink stations encourage Instagrammable moments:
- Self-serve drink walls with colorful beverages and eclectic glassware. Allow guests to capture their own drinks.
- Food carts and trucks with gourmet options like mini pizzas, tacos, sliders that guests can photograph plating themselves.
- Tableside preparation like guacamole made fresh at the reception. Captures guests’ experience.
- Donut walls, cookie tables, and candy bars for dessert photo ops.
- Neon signs, creative displays, and props directing guests to capture share-worthy food content.
Playful Games & Accessories
Couples are incorporating games and props to encourage social media engagement:
- Oversized versions of games like Jenga, Connect Four, cornhole, and chess for groups to play and capture photos with.
- Hashtag sign photo props and other Instagram-ready backdrops.
- Fun accessories like eclectic sunglasses, statement hats, glow items. Allows guests to show off their personalities in pictures.
By providing moments made for camera phones, couples ensure guest content on Instagram reflects their wedding’s unique aesthetic.
As Instagram continues to be a major source of wedding inspiration in 2023, we can expect to see couples bringing the trends and aesthetics they love from social media to life at their weddings. From eye-catching neon signs to non-traditional bridal looks to interactive food stations, brides and grooms will emulate what earns likes and follows on Instagram.
After years of pinning dreamy photos and drawing inspiration from influencer weddings, engaged couples are ready to make their big days just as Instagrammable. Their color schemes, attire choices, venues, and activities will all cater to creating moments worth capturing on camera phones and sharing online.
While trends will come and go, one constant remains – weddings are a celebration of love. No matter what details couples choose for their big day, from classic to trendy, traditional to bold, the most important thing is that all elements represent the couple’s unique love story and personalities. By thoughtfully incorporating details and activities from Instagram that feel authentic, brides and grooms can craft weddings that are distinctly their own while made for photo sharing in 2023.
The big picture remains celebrating their union, but engaged couples will continue looking to Instagram for inspiration to make those celebrations reflect who they are as a couple. In 2023 and beyond, expect social media to keep shaping wedding aesthetics, experiences and trends.